Worlds in Motion Summit Reveals New Panels, Speakers
Looks like Worlds in Motion has announced some new speakery, etc, including a Scion panel I’ll be sitting on… and in.. and around?
Beyond Ads: Building A Brand In A Virtual World
In community-driven online spaces, advertising is more than an image in the background. There.com parent Makena Technologies’ partnership with Metaversatility and Trilogy Studios to build, from the ground up, a thriving and persistent, fully interactive campaign for Toyota’s Scion vehicles is one of the most visible and widely-known 3D virtual world campaigns, leading the charge to create in-game advertising that actually adds entertainment and social value for users and encourages their participation. Makena strategic partnership leader Ben Richardson, Scion’s Adrian Si, Trilogy CEO Michael Pole and Metaversatility Co-Founder Matt Daly will discuss the process, goals and considerations in building a brand experience in the virtual space – and how to measure its success.