Archive for August, 2007

A matter of personal branding

Thursday, August 30th, 2007

Just in time for SLCC, I got my second tattoo, and I couldn’t be more happy with it. I’ve had a hand in the logo creation with every business I’ve started and they always seem to be Mondrian inspired. Metaversatility is no different in that respect, but it is different in that it’s the first major business I’ve started that has succeeded enough to pay my mortgage. So, when that desire for another tattoo came about there wasn’t a whole lot of question in my mind what I’d get. It only took about 15 minutes of agony and I now have a permanent reminder of my entrepreneurial spirit branded on my wrist.

More photos available here

Re: Virtual Branding Design…

Monday, August 20th, 2007

There has been a bit of community response to Kotaku’s coverage of the Worlds in Motion interview with me. I felt like clarifying my stance on platform-centric development, and the relationship between third party and platform developers.

…and this be it:

I appreciate the commentary, I’m always happy to see active engagement and discussion about the metaverse as a landscape that is only partially composed of SL.

One of the fallacies of harkening back to the early days of the web, however, is that this simply isn’t the early days of the web. Virtual worlds are a similarly developing medium, yes, but one major difference is that the web was a completely unprecedented communicative and informational medium. Users were suddenly developers by the very fact of their participation and contribution.

But the diffusion or confusion between developer and user isn’t anything new anymore. Certainly we’re approaching a revolution of the person-as-author, but it’s essentially a rapidly advancing but already existing framework.

Developing for 3D virtual worlds is not web development. There is a significant component of game development in these spaces as well.

This is one major difference between the development of the web and currently developing virtual worlds. There now exists a tempered and a demonstrably efficient system of 3rd party game development. Had there been a system like this during the initial development of the web, then yes, there would’ve been an expectation for platform developer support. SL & There are not Navigator & IE. They’re two programs that, although aiming at similar ends, differ in great ways, both technically and in regards to the social makeup of these spaces.

In the framework for 3rd party development for proprietary hardware/software, a development house has some level of direct support, collaboration, dialog etc. with the architects of the platform. As a developer for vw platforms, I feel that we could benefit from a closer relationship to the Lindens.

The point of the comment was that, in this traditional vein of 3rd party development, a platform where dialog between developer and architect is nil is as far from the norm as it can be.

It enhances fluidity, flexibility, and real agency on the part of any organization or person who has a direct line to the ‘gods’ of the space.

Case in point: early activism against taxation and other elements of SL’s dynamics that residents thought to be deleterious and counterproductive. The Lindens will be the only ones to effect real policy change, and in the same way are the ones I most want to talk to when conceptualizing a brand new app in SL, for instance.

Anyway, in our experience, SL has demonstrated its ability to be just as strong a platform to develop on as any other. But there are benefits and detriments to any specific platform choice. The freedom and flexibility that we enjoy with SL can be beneficial for some purposes, while alternately a project may be more benefited by the very serial control and close dialogical relationship with Makena, the developers of There.

Alright, that was a bit long, but I feel that it’s easy to misconstrue my comments in this interview as favoritism toward one platform or the other. The truth is that, as a user and part of a very passionate dev team, I want to see these emerging metaverse nodes develop to their utmost potential. I think that it’s essential to draw out inefficacies or inefficiencies in order to improve anything.

But, of course, it’s not up to any one of us. The virtual world is a space that I feel should be ideally shaped as an amalgam of interest and vision. And I think it’s wonderfully reflective upon all of this to see that a conversation can develop in this format beyond the story, as part of the story.

Good things.

Cheers

Couple news items

Thursday, August 9th, 2007

Just ran across a couple MV articles, now scanned for posterity ;)

Club Scion

Thursday, August 9th, 2007

Screenshots of Scion Builds Available Here


Scion in There

Thursday, August 9th, 2007

We here at Metaversatility have been hard at work over the past couple months working in There. One of the major projects has been in creating some larger than life sized Scion cars as clubs and event space in There.com. See below for the release.

Virtual World There.com Launches “Club Scion”

Scion Campaign Exemplifies Innovative Marketing in Virtual Worlds

SAN MATEO, Calif., Aug. 9 /PRNewswire/ -- Makena Technologies, creator
of the popular social virtual world There.com, has launched Club Scion, a
new in-world marketing campaign from Scion that features a large-scale,
interconnected "tower" of the Scion xA, xB and tC car models that have been
customized as sleek nightclubs, complete with music, dance floors, seating,
hot tubs and even transparent walk-ways and ladders that let consumers
explore the interior features of each car model in detail. Makena partnered
with virtual design studio Metaversatility to create Club Scion.
"Club Scion is an excellent example of how There.com works closely with
marketers to develop concepts that enable consumers to interact with
products and brands in ways that have never been done in other mediums,"
said Michael Wilson, CEO of Makena Technologies. "We're well beyond banners
and text ads. These are truly immersive marketing programs."
Club Scion was designed to pique peoples' interest with its unique
presentation of the Scion car models, as well as to facilitate in-world
socialization. The Club is available for There.com members to conduct
community events or to access for casual social activities like dancing.
Unique lighting and fog effects give the nightclub an urbane and modern
feel. In addition, interactive kiosks are available to provide further
information about the Scion product line and lifestyle.
"Scion understands the power virtual worlds can offer marketers when
programs are implemented creatively and with a great user experience as the
guiding principle," said Adrian Si, Scion interactive marketing manager.
"There.com is a great choice for our newest virtual world venture and we
think Club Scion is a fun way for the community to discover our brand.
There.com members will better understand Scion's product attributes as they
explore our larger than life-size car models."
There.com and "Club Scion" are available, for free, to anyone ages 13
and up with a PC and an Internet connection.
About Makena Technologies, Inc.
Makena Technologies is the parent company of There.com, a fully
interactive, 3D online virtual world where members can customize and create
their own 3D character, meet and hang out with friends in real-time using
voice and text chat, build their own virtual homes, participate in events
ranging from car races to paintball to fashion shows and even create and
sell their own virtual items. There.com is a safe and exciting "PG-13"
environment for ages 13 and up that has something to offer nearly anyone.
Makena Technologies has offices in San Mateo, CA and Laguna Beach, CA. For
more information, visit http://www.there.com.
About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with
a new generation of youthful buyers in mind. Scion’s mission is to provide
distinctive products, the opportunity to personalize, and an innovative,
consumer-driven process at the retail level. The Scion brand features three
ground-breaking models. The xD is an urban subcompact five-door, featuring
a muscular stance and accentuated wheel flares. The xB, an urban utility
vehicle, combines remarkable interior space with iconic styling. And the tC
sports coupe surprises the buyer with the convenience of a hatchback and
the luxury of a standard all-glass panorama moonroof, complementing the
usual wide array of features on all Scions. For more information, visit
http://www.scion.com.