Don’t get fooled again: Market Research in SL
Slides from today’s presentation at the International Technology Expo are now posted online. Streaming video (with the audio track) will be posted tomorrow afternoon on the Second Life Cable Network at: http://www.slcn.tv/
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Don’t get fooled again: Making sense of market research related to Second Life
Dr. Aaron Delwiche
When new information technologies arrive on the scene, they are often accompanied by market research that rests on flimsy methodology and sloppy statistics. Instead of asking a handful of logical questions that can expose the strengths and weaknesses of such research, busy decision-makers allow themselves to be swayed by the reputation of the analyst and by the slickness of the graphs. Those of us who care about Second Life (and other virtual worlds) can’t let this happen again. In this presentation, Dr. Aaron Delwiche (co-founder of Metaversatility) will identify a few basic questions that can be used to effectively analyze market-research studies related to Second Life.
June 17th, 2007 at 11:15 am
This is exactly what I expected to find out after reading the title t get fooled again: Market Research in SL. Thanks for informative article