Adrienne Haik (Adri Saarinen) Cofounder. COO, Operations and communication. As a technologist and communication expert, Adri has established an impressive reputation within Second Life. Her activities have been profiled in several off-line and on-line publications, and she was instrumental in promoting Jonathan Coulton’s recent concert on behalf of Creative Commons and Pop Sci magazine. Exhilarated by the potential of the technologies leading us toward the Metaverse, she believes that virtual world promotions will become increasingly important as people turn off their television sets and turn on their computers. Peter Haik (Peter Newell)Cofounder. CEO, Technical direction. Paying his own way to Trinity University with a combination of scholarships and student loans, Peter established himself as one of the top programmers in the computer science department. It is difficult to wander through the world of Second Life without encountering at least one of his creations. He designed the live music event calendar used by dozens of venues in Second Life, and also developed an innovative story assignment system for the Metaverse Messenger. Today, he focuses most of his attention on ways of seamlessly integrating web-based applications with in-world activities. Dr. John Plevyak (Frank Bogomil)Cofounder. Chief Scientist, Software Architecture A seasoned consultant with degrees from UC Berkeley and the University of Illinois (UIUC), John has worked at Ilex, Ampex, NCSA, Inktomi, and Cray. As one might expect from the offspring of an accountant and an engineer, he tempers his visionary imagination with sensitivity to practical concerns. He has co-authored more than a dozen academic research papers, holds nine patents, and is an active member of the open source community. Matt Daly (Bliargh Dada)Cofounder. Cco, Creative Director, etc. Bliargh can't remember how far back his virtual world honeymoon stretches... but it's been a ride. Galavanting from 'vere to 'verse, from early MUD days to M59 & Ultima Online and onward, his world view has been heavily impacted by virtual experiences. He was regularly exposed to (and often in bloody conflict with) perspectives and concepts well beyond local meatspace offerings. Borderless environments shaped him, and it has become a focus for him to help shape them. Matt graduated Trinity University with a BA in Communications & New Media, minor in wasting time within simulacra. He's currently pursuing his MFA in New Media with the motley cabal of acolytes that is Austria's Transart Institute (Donau Universität Krems). He's absorbed as an internationally exhibiting bricolagist, globetrotter, gamer, DJ, writer, and robotico lunatico. Rebecca Small (Haver Cole) Colleen Kurz (Colleen Desmoulins) Keith Morris (Jade Lily) Keith Morris has been a resident of Second Life for more than four years, parading around as a petite blonde female avatar named Jade Lily. in 2005, as a volunteer with the support of the American Cancer Society, Jade founded the Second Life Relay For Life, which has grown to raise more than US$170,000 over the past three years with more than 3,000 participants. jade moved on to work for a number of virtual world development companies and is currently employed as the community manager for Orange Island.
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